As part of a three-person design team, I worked with SOWE to create visual material for their Instagram and donation campaigns. The work ranged from feed posts and stories to donation certificates, each piece shaped around clear audience targeting and the organisation's mission to support women and girls in Uganda.
Process
Instagram Content
Working closely with two other designers, I created posts for SOWE's Instagram feed and stories. Every piece was shaped with a clear audience in mind, keeping messaging accessible and visually consistent with the organisation's identity.
Donation Calendar
As part of the team I contributed to an advent calendar series for Instagram, structured as a nine-grid collage. Each post highlighted different aspects of SOWE's work in Uganda, from school building and classroom visits to community moments with Yamba Hearts FC. The series was designed to engage followers through the holiday season and drive year-end donations.
Donation Certificates
Designed four Gavobevis (donation certificates), each communicating the direct impact of a gift: 150 kr for Yamba Hearts FC football equipment, 250 kr for sanitary pad production, 500 kr for a child's school term at Rise and Shine Junior School, and a thank you card for those who donated toward building latrines.
Donation Certificates
Campaign Video
Advent Calendar: Instagram Grid
Results
88 000
Total views
73%
Non-follower reach
5 558
Accounts reached
40 000 kr
Donations raised
The campaign ran 30 November to 29 December. Content reached over 5 500 accounts, with nearly three quarters being non-followers, expanding SOWE's audience well beyond its existing community. It drove 40 000 kr in donations and also converted a number of one-time donors into monthly recurring supporters.